Accessible for All.

In a few of the workshops I have been running recently I touch on the topic of Web Accessibility.   Web Accessibility is the name given to making websites and online content usable to people with disabilities and removing barriers to the way they experience the internet. With an ageing population …

Grab the opportunity…

I realise it’s been a while since my last post – not great for someone who bangs on to clients about how a blog helps with your website’s SEO, providing additional valuable information and keeping in touch with clients…it’s a bit of “do I say, not as I do”.  The title …

Keeping up with Social…

How do you keep up with all the changes? Something I was asked earlier in the week. Let’ be honest there’s not much that isn’t changing at the moment, whether it’s politics, technology, business we’re all surrounded by changes and ‘updates!’ Social Media is another one that over the past few years …

My Marketing Pet Hates

A direct mailing postcard appeared through my letter box the other week and although they usually end up in the bin this one was flung seconds after one of my pet hates jumped out at me. The well known brand has misspelled the location of my new nearest store…my eye …

Video Content in 2017

the insane growth of Snapchat + the introduction of Facebook Live + over 1 billion YouTube users = video content is really only going to get bigger in 2017. Although YouTube and Vimeo has been around for a while now it seems video content continues to be on the up. A lot of …

So, 2016 happened.

I’m sure I’m not the only one who can’t quite believe we’re now in mid-December and in the final days of 2016. I mean, where has it genuinely gone? Along with all the celeb deaths and crazy political shake-up 2016 will be a year I’m sure I’ll remember. The first full year of …

Reactive Marketing

I’m not sure if you’ve noticed but there’s some big news happening in America at the moment. Brands have been using the U.S. Presidential Election story as part of their content as a form of reactive marketing. (Reactive marketing is basically the opposite of proactive marketing which is content that has …

My Freelance Toolkit

Similar to the saying “your only as good as the tools” there are some key apps (my tools) that I think make freelance work a whole lot easier. They help me to organise, store, collaborate, entertain, create documents, design and content on a daily basis. And more importantly they allow me …

Happy 1st Birthday

A year ago today I took the leap into self employment …where has the time gone? With very little routine (or weeks off!) time seems to go much quicker! Looking back it’s been an exciting year, a year full of meeting lots of new great people and getting know and understand a …

Kids have the right idea…

  That’s me back to my desk, back to the ‘day job’ and away from the 150+ kids I’ve met over the past month. After a week of getting back into the swing of things, responding to emails and arranging meetings with clients (amongst catching up on sleep!) I’ve been …