The 5 Ws of Marketing

Since starting out on my own over 3 years now I’ve had various conversations with clients about their approach to marketing. I ask who they’re ideal customer or target audience is and more often than not the answer isn’t always clear or they say “anyone!” Being able to target “anyone” …

5 Reasons Why You Should Hire A Freelancer

With a shift away from the 9-5 working culture and the technology to allow us to work from pretty much anywhere at any time, there is becoming much more of a need for small businesses to hire freelancers. Here are five reasons why you should consider hiring a freelancer to …

Is your small business GDPR ready?

On Friday 25 May 2018 the EU’s General Data Protection Regulation (GDPR) is changing.  What does GDPR mean for your small business? It means a new set of rules are being brought in about The data you collect The way you use the data The ways you store the data …

6 Simple Tips to Improve your Blog Posts

I’ve been running a few workshops recently and one of the slides which seems to be of most interest to people is in relation to improving online writing. With small businesses in mind this tends to be blog posts and online copy. Here’s my 6 tips to help improve your …

Make sure your digital content is accessible for ALL.

In a few of the workshops I have been running recently I touch on the topic of Web Accessibility.   Web Accessibility is the name given to making websites and online content usable to people with disabilities and removing barriers to the way they experience the internet. With an ageing population …

Grab the opportunity…

I realise it’s been a while since my last post – not great for someone who bangs on to clients about how a blog helps with your website’s SEO, providing additional valuable information and keeping in touch with clients…it’s a bit of “do I say, not as I do”.  The title …

Keeping up with Social…

How do you keep up with all the changes? Something I was asked earlier in the week. Let’ be honest there’s not much that isn’t changing at the moment, whether it’s politics, technology, business we’re all surrounded by changes and ‘updates!’ Social Media is another one that over the past few years …

My Marketing Pet Hates

A direct mailing postcard appeared through my letter box the other week and although they usually end up in the bin this one was flung seconds after one of my pet hates jumped out at me. The well known brand has misspelled the location of my new nearest store…my eye …

Video Content in 2017

the insane growth of Snapchat + the introduction of Facebook Live + over 1 billion YouTube users = video content is really only going to get bigger in 2017. Although YouTube and Vimeo has been around for a while now it seems video content continues to be on the up. A lot of …

So, 2016 happened.

I’m sure I’m not the only one who can’t quite believe we’re now in mid-December and in the final days of 2016. I mean, where has it genuinely gone? Along with all the celeb deaths and crazy political shake-up 2016 will be a year I’m sure I’ll remember. The first full year of …